This is of vital importance in cities and towns designated as coronavirus hotspots. Swiggy’s big wish from Genie—reinvention With food delivery orders down 70-80%, Swiggy wants to be a mobile-screen conglomerate.
The company has announced that the new operation Swiggy Genie has kicked off in tier-1 and tier-2 cities.The food delivery startup had ventured into grocery delivery in 2019 with its Stores feature.
It is also in talks with nationwide FMCG brands to make A cookie is a piece of information that a website stores on a visitor’s computer. Now it has decided to expand it across the country. This adds ambiguity to the instruction, leaving it open for interpretation, increasing the room for error and increasing the turn around time due to all the clarifications needed.
Sr Operations Manager - Swiggy Stores Swiggy. Admist all this, Food delivery apps tried to find a sweet spot — while their food ordering business took a serious hit, delivery of essentials leveraging the same operational infrastructure opened up an opportunity. Less than 40% of restaurants on Swiggy are plying in 200 cities where it is allowed to deliver food . Zomato and Swiggy quickly introduced grocery delivery on their apps, but Swiggy went one step further : they launched Swiggy Genie to help people get essentials picked up & dropped off without having to set foot outside.2. Buy from any store — User can make a custom item list and Swiggy delivery partner can purchase and deliver it for them.Swiggy Genie is relatively new and has its own set of challenges in the process of taking an order and then fulfilling it. To ensure this it has re-branded its pick and drop service “Swiggy Go” to “Swiggy Genie”.A customer can order grocery items (vegetables and fruits), kitchen supplies, personal care items or beverages and snacks from a store of his choice and get it home-delivered by using Swiggy Genie.This service has another very useful feature. Hyderabad Area, India.
, feature usage and NPS metrics, they can be the foundation of valuable insights to build a flow with lower drop-off and improved conversion. Today I used Swiggy Genie to get my groceries from Nilgiris. The charges are based on distance.
Area Manager Swiggy . It allows you to deliver a package (lunchbox, documents, supplies) to any other part of the town. No info on item weight/quantity limits or packing guidelines to assuage user anxiety6. Jun 2015 – Sep 2017 2 years 4 months. This was limited to Bengaluru and Gurugram.
So, if you’ve been missing the good old days of catching up with friends and family over the weekend, we have just the hack for you. Make way for The Genie(us) Weekend Potluck! Swiggy has launched ''Swiggy Genie' - a pick-up and drop service where a 'genie' (their delivery executives, silly!) Sr Operations Manager Strategy- Swiggy Genie Swiggy. Oct 2018 – Nov 2019 1 year 2 months. While people stayed indoors, the need for home delivery of product and services grew exponentially. Nov 2019 – Apr 2020 6 months. As Coronavirus spread throughout India, many businesses were adversely affected and were forced to rethink their business models. By continuing to browse the site, you agree to our use of cookies. Social distancing may be the new normal, but that’s no reason why socialising needs to become a distant memory! Now it has decided to expand it across the country. Hassle free interface combined with good service by delivery people makes this a must use app for your purchase. Oct 2017 – Sep 2018 1 year. A/B testing CTA text; usability testing etc.) The company has announced that the new operation Swiggy Genie has kicked off in tier-1 and tier-2 cities.
We use cookies and collect analytics to improve the visitor's user experience. will help you get all your groceries and essentials sorted without you having to step out of home.
Also, the service charges a cancellation fee if the selected store is closed or unable to facilitate a pick-up.Swiggy has tied up with Vishal Mega Mart, and Marico an FMCG (fast-moving consumer goods) brand. Bengaluru, Karnataka, India. The food delivery startup had ventured into grocery delivery in 2019 with its Stores feature.
Kunal Talgeri, 4 May 2020.
The delivery of groceries and essential items would be of great help to people stuck indoors in the ongoing lockdown. This was limited to Bengaluru and Gurugram. It also increases the time and effort needed on the user’s part to get something done.In this two-part article I take a look at the user journey on Swiggy Genie for setting up a pickup task (part 1) and In order to empathise with the user and understand their pain points, I mapped out the user journey step by step from evaluation to checkoutThe problems identified in the map led to insights discussed below that then helped me redesign and improve the screens4. During lock down, when people are restricted to travel, this app comes as a boon to you. This includes business deliveries, documents, or even sending a …
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