No surprise here. Dive Deeper:What is App Store Optimization?Common App Store Optimization (ASO) Myths, ChallengedWhy ASO Becomes More Important every day for App Developers. Edit App Store Listings and Implement Keywords, Reply to user reviews and track app ratings, Make data-driven decisions for App Store ads, Gain valuable insights and continue to grow, Deliver the best results for your app clients, World of Warships Blitz Drives Up App Impressions by more than 35%, ProCamera - How we achieved +25% revenue increase for a paid camera app, How Kolibri Games Increased Installs While Saving Time On ASO Updates, Free app marketing & app growth resources, Mobile app marketing terms defined for you. For example, you could look at your local App Store and see who’s being featured. How many reviews you want to respond with our tool (monthly)? You need to understand that these apps are hand-picked by editors. It allows you to open a thread directly from Twitter and read it on a single page, just like on the app. As an app developer, you want to build a solid relationship with Apple. Featured apps in app stores are privileged, as they get more views and, consequently, more downloads. Here you need to include all your writing talent and combine the wow effect with specifics. Last but not least, fill out the form. This may help you reduce bad ratings. That’s a massive piece of the pie. Functions need to feel natural and flow uninterrupted. You’d get an immense amount of impressions, click-throughs, and installs by a very relevant audience. You need to make them like you and provide a good explanation of why you are special and helpful from the audience perspective. The App store hosts half a billion visitors each week. Pushing regular updates shows both Apple and your users that you care. This only means that Apple is seriously considering featuring your app, which is a win in itself. For instance, if your app depends on a certain specification in a particular phone that will be launched soon, play your launch … For example, Threader has an action extension. They love their sleekness and this love is transferred into their content curation. 1. In order to get featured on the App Store, you must view the App Store from the perspective of the Apple team themselves. Checkaso is a data-driven ASO platform made by ASO specialists. A feature says, Apple verifies this app as one of high-quality design and functionality. These cookies will be stored in your browser only with your consent. To get featured, you need to follow the store rules and make editors like your app. Do not leave these entries blank. Getting featured is getting chosen by editors to be a part of a thematic collection in the App Store or on Google Play. A 15 page PDF guide from Dan Counsell outlining the 10 most important things you need to do to get your app featured as well as how to get in contact with Apple. Close to 50% of all Americans own some version of an iPhone. One hack to get your app featured in the early weeks after going live is to optimize your launch timing. Mobile users are used to gorgeously designed apps. Make sure you have a landing page, presentations or other visual filled destinations to link to. But there are ways to increase your chances. This is where. Let’s talk about how to get featured and what subtleties should be taken so that the editors won’t miss your app. Apple likes it when you use their products. When you’re trying to get featured in the App Store, you need to align your app’s goals with Apple’s objectives. They want apps that will wow App Store visitors. This article points out what you can do to have a …. So being featured is naturally a big deal. We’ve already told you about Apple Search Ads. She can predict the future of your app by auditing it. And, my app has been within Top 10 for around 2 months already. Then check ASO: is everything okay with text and graphic ASO? The thing is that Google considers conversion rates per install, so a decrease in conversion after you get featured can turn into a disaster since the store will lower your search ranking greatly. From the users’ perspective, it looks solid. The app name holds a lot of weight when it comes to keywords. But, it’s one that is worth your time and effort. Getting featured is often associated with a boost in organic installs, but this is not always the case. In order to get your mobile app chosen as an app store feature, you should also know about the process of how applications are actually chosen to get featured. That’s not doing much for them considering they have a worldwide audience. To learn more about iOS accessibility features, click here. To have a winning product page follow these quick tips. 3. The first time was the summer after the iPad came out. First, let’s remember that Apple is as much a design company as it is a tech company. Apps in this tab are hand-selected by Apple for high app quality, beautiful design, and great storytelling. This added level of trust leads to increased installs. By publishing an app on the App Store and localizing it for all available countries, you’d reach 15% of all smartphone users. Are you sure everything is fine now and you can make yourself visible to the world? We are happy to create an individual offer for you. Before filling out a featuring form, you need to make sure that the app page and all the metrics are in order. Consider this as a stepping stone. Make online and in-app ads. Another way to increase the chances of your app being featured is to make your app available not only for iPhone, but also for iPad, Apple Watch and other products featuring iOS, such as Apple Pay. To save time and dedicate your efforts to other app growth strategies, use an ASO tool like App Radar. By getting featured, you will The more, the better. It does not seem featured apps on Chrome Web Store have been updated for a while for Japan market. In 2017, Apple became the 2nd biggest smartphone vendor with 15% of the global smartphone market share. Effective Ways To Get Your App Featured On The App Store . Note: use English only. If you want Apple to even consider featuring your app, you have to fill out the form. Do your best here – this is where the editors get attentive and dive deeper into the topic. It gives users an engaging look inside your app. But the deeper details of ways to get featured on app stores differ from store to store. Then it’s time to fill out an app form. But it’s good news for apps that get featured. Apart from dozens of innovations, there will be feature cards. App Store visitors arrive in the Today tab as soon as they open the App Store. All keywords and the description should be translated into the native language of the localization. To get your app featured in these sections, you’ll need to develop an app that appeals to the Google Play team. Plus, standing out can even help increase in-app revenue. The other has been App of the Day. It tells Android users that your app is trustworthy and high-quality. All you need to do is to fill in the special Apple request form and have a bit of luck. Necessary cookies are absolutely essential for the website to function properly. Apple’s not taking any wallflowers. If something goes wrong after you get featured with huge traffic volume, a part of your audience won’t overwhelm you with one-star ratings but send you messages through Support. Keep it short because there’s a 30 character limit. It may be almost impossible to get featured in your primary App Store, but another country may be much less competitive. It’s important to take into account that stores plan their publications. Best ASO practices. The free ASO Tool also gives you data-driven and AI-powered recommendations on how to improve ASO for each localization. The formula is: say that you are cool + show where and explain why + spice it up with interesting stories and events. The store now has its own app form. The main disadvantage of getting featured is a multiple drop in app conversion since lots of users who may not be interested can now see the app. If your app works well but looks like it was made in 2010 that’s not going to cut it. According to research conducted by Apptopia, the resultant exposure has seen at least half of the featured apps make $10,000 or more revenue per day. It’s hard. How to get 30K App Store reviews every month; How to work with rating and reviews to increase your conversion rate. Email app_store_promotion@apple.com they will email you back this template, you can always email them this info first to speed things up (just hand type it in) also tell them why your app should be featured. The story can differ depending on what aspects make your app shine. Start small and build on your success. Step 5: In 3–4 weeks you should hear back if they want to feature your app, it took me 3 weeks before I got a reply back the first time. If the are mistakes in the text, then the likelihood of getting featured is reduced. The free App Radar ASO Tool allows you to add, manage, and optimize app localizations all in 1 interface. Additionally, one feature may lead to more in the future. Focus on what you do best: making apps & games. How many countries is your app available in? There are a few ways to be featured in the iOS App store: being featured on the homepage, hitting one of the top lists, or being chosen as an “Editors’ Choice”. Products Ratings & Reviews hot. Before moving on to the technical requirements each of the stores has, let’s look at the general unspoken rules: I have always had a positive featuring experience, except for the case when we didn’t increase the limits on our servers and people couldn’t download our fairy tales. This means that search results will include editors’ collections. You can find out your app is the App of the Day, Game of the Day, Selected App, Editor’s Choice, or featured in a useful native article, or that your app made it into the chart leaders by one of the Games categories. They don’t give away app design awards for no reason. Special Events. It’s a big win. There are two ways to get featured by Apple on the App Store - applying or being chosen. Without warning, Apple will feature your app in the app store. Remember, Apple editors curate the App Store to offer App Store visitors the best of the best. App previews are videos that you can place within your app’s product page. Tip: add the Support button to your app to prevent users from telling you about their painful experiences through low ratings and reviews. It’s not time to celebrate yet. To get an ASO health score and recommendations on how to improve your app’s ASO, check out our free ASO Tool. You can add up to 3 30 second app previews. Now where to share it? Getting featured in the US app store is very important and gets you a huge audience, but starring in one of the smaller app stores is also huge. It is mandatory to procure user consent prior to running these cookies on your website. During special occasions it’s twice as hard, with Apple giving relevant apps priority. Additional general advice Photo by G. Crescoli on Unsplash The competition. After you have successfully submitted your app, you will face fiercely competitive environment in each category of the App Store. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. How to get an app featured on Google Play? Focus on what makes your app different. It’s a… With more than 1 million apps out there, your app should really stand out. This is where you want to be really visual. To make sure you will successfully get featured it may be necessary to be reasonable when assessing your app quality, market demand, and availability. Well, getting featured is even harder. Getting featured is always a bonus – free advertising from Apple or Google. Then you’ll know exactly which points of your app’s flow are confusing and which are communicated well. Think gorgeous website landing page or mesmerizing trailer on Youtube. My app is the only accounting App in the market and surely adds value to Web Store if featured. Apple Search Ads: will it work for your app? Here are 14 things you can work on to better your chances of becoming featured in the App Store: Error-Free Functionality and a high-quality build ; To be featured, be native; Incorporate the latest releases and announced at WWDC; No one likes outdated apps ; Be universal, be an Apple advocate; Create your own individual space in App Store Apple will most definitely like the extra attention you’re bringing to the App Store. Make sure your app is discovered by potential users. Getting a badge such as “Editor’s Choice,” is hugely beneficial to your app growth. Get a group of testers together who fit into your target audience and ask them to perform some tasks in your app. You can then look up these apps and meet the people or teams responsible for them. The selection process for the featured app is not some advanced algorithm; they are actually hand-picked. You’ve got your app story down. Users shouldn’t be confused when opening your app. By getting featured, you will land on a store homepage for free simply because you made a great app and deserve a promotion. Don’t forget that Apple is also a design company, so they value products that present themselves in an aesthetically appealing way. You also may want to pay attention to events and showcases on Google since you can often get to know the editors there or be remembered for your good presentation, and then, accordingly, get featured. Each localization needs to be optimized. 18 Analytics tools to consider for mobile apps…, As app marketers, we gather, measure and analyze various …, App store analysis of audio-only social app Clubhouse (Jan…, Clubhouse has been rallying the Apple App Store since April …. For example, if Apple is promoting an API, you could build a product that leverages this new API. 8 features of iOS 14 that will affect ASO and marketing. It’s where people are persuaded to learn more about and install your app. Do ASO for my company (ASO Updates, Full Service ASO, CVR improvement & screenshot design), Run ASA campaigns for my company (Apple Search Ads, Google App Campaigns), I am interested in learning ASO/ASA (workshops, consulting). These are: Same with design, you don’t need to invent something new entirely. The App Store Product Page: one of our favorite topics here at App Radar. I have asked this question in 2015 Spring and our app has been featured by App Store China in 2015 Fall. Know The Basics. One app did not get featured. There is no exact timeframe for response. Check your competitors frequently, especially those who got featured too. So how does a developer get featured on the App Store? We can all agree on that. Practice App Store Optimization. Pick a name that clearly communicates what your app is about. Yes, we learn new things every day. So, if we don’t want to wait for it, we can request Apple to get our app featured by filling in a special form (you will also need some luck!). Apple provides you with the foundational framework. Google is just as demanding as App Store, so most advice above will work. It looks like cheap advertising. Devise email marketing campaigns. Also, people often don’t know what to write in a form and how to grab the editor’s attention. It can take more than 10 hours to manage 10 localizations. Featured apps receive up to 1747% boost on their regular download rates. Xcode comes with pre-built iOS buttons, such as the bottom navigation, back buttons, and more. I recommend using up all that space. The guide covers all the best steps you should consider when releasing your app including using the latest Apple platform technologies, localising, planning around big events, and more. App Store. Simply turn on your App Radar App Store Feature Alert. We’d also like you to make sure you don’t just copy and paste your app description in the fields like Describe Your App. Is your app localized? This is the first thing users see when they open a store homepage. Apple makes it simpler by defining 4 major disability domains. Here are 3 examples of how I was able to get featured with my algebra math app. Want to get more organic downloads? Dive Deeper:iOS App Screenshot Sizes and Guidelines for the Apple App StoreApp Icon: How to Create an Appealing iOS App IconiOS Keyword Field: How to Take Advantage of iOS Keywords. Getting an app featured in the App Store is difficult at the best of times. It’s a big win for an app developer. An App Store feature isn’t only worth a lifetime of bragging rights but also a way to access crazy fast app growth. However, when you sign up for an App Radar account, we'll notify you when your app is going to be featured. So I am here to provide some experience. It may go up days after you submit your promotional assets or even months after. Best Ways To Get Featured In The Apple App Store. Analyze what they have that you’re missing. App Store has a local editorial team that is tasked with determining the … Criteria on Editors’ Choice in app stores. In the form, you have the option of submitting links to marketing materials, presentations, websites, etc. HOW APP STORE WORKS? Create visually appealing promotional art. Remember that the iOS App Store is very crowded. Experts and developers who have already gone this way advise to set a time of 6 to 8 weeks as the featured page might not be compiled fast. Track Android and iOS Featured Apps in Slack and email. Getting successfully submitted in the App Store is very often a tough task. Even so, you still have to sell your app to Apple. Apple has designed the Today tab to look more like a curated magazine than a storefront. With Checkaso and Comparative Analysis in particular, you can notice the gaps in an accessible way and fix them anytime to achieve the best results in promoting your app in both app stores. Such events can impact you greatly, especially on Google Play where algorithms are very attentive to app conversion, which may affect rankings. Common App Store Optimization (ASO) Myths, Challenged, Why ASO Becomes More Important every day for App Developers, iOS App Screenshot Sizes and Guidelines for the Apple App Store, App Icon: How to Create an Appealing iOS App Icon, iOS Keyword Field: How to Take Advantage of iOS Keywords. Analyze average rating, monitor reviews, reply to reviews, and gain product insights from user feedback in one workspace. And because you meet special requirements and bring profit to the store too. You can get creative and write a short essay about your product in the Your Story field. Get real-time data, right insights and unbeatable hints for your individual growth. You only have to integrate the pre-built iOS accessibility features with your app. We are going to talk briefly about what is required and how to go about both of these options, so you know what to expect. Further, you’ll want to update your app regularly. So when you want to rank for a search term such as, “daily planner,” you have to include it in your app name. Hence, if you’re preparing a thematic update for some public holiday, then you need to send your app form two months in advance. Pitching your app to these sites to cover and scoring media appearances is a proven way to improve your chances of getting featured on Google’s store. Apple will likely choose designs of a similar tone. You can give information about the app itself, and also announce a new release. Once you get featured, consolidate your success with ads to smooth out the drop in installs. This is how you tell Apple about your app’s story, how great your app is, and what it’s doing for your users. How to successfully launch in app stores? A feature by Apple may turn your start-up into a well-known and profitable company, so it is wise to at least try to get featured. You also have the option to opt-out of these cookies. Keep fixing the bugs and introducing new features. Besides in the Today tab, Apple features apps within the Apps tab. server load – check if you can handle large volumes of traffic; poor-quality installs – many will want to look at your app just to uninstall it later. Apple won’t feature your app if it’s only installable in a few countries. A sleek UI is essential to getting Apple to highlight your app. Optimizing many localizations is exceptionally time-consuming. Talk to app developers about the App Store and you are likely to get a range of responses and emotions. She drives exciting in-house campaigns and collaborations to get the word out about app marketing and growth strategies. But the problem was quickly resolved. In the marketing world, we would call this your unique selling point (USP). Once you enter your details, you will get a notification that the editorial team would like to know more of your new app or game, any significant update, or in-app event. So every aspect of your app design has to be purposeful and developed both beautifully and intuitively. your app will get more popular due to the increase in installs; the dynamics of installs has a good influence on search ranking; if your app was chosen as the app of the day, this is an excellent news opportunity to cover (site, press release and other activities). You can also prompt them to voice their opinions, good and bad, out loud while they’re going through your app. You don’t need to talk about your app’s functionalities but make it valuable and share how it can improve people’s everyday lives and routines, or how you have developed a completely new game mechanism. Your app might get featured right away, but it is much more likely that you will have to grind a little before … [Featured Apps] offer customers valuable help through how-to-guides, beginner tips, and critical insights from our team of editors, and inspire our customers by highlighting the outstanding developers, users, communities, and trends that shape our world. We also use third-party cookies that help us analyze and understand how you use this website. Get ready properly and double-check everything in the application form, from your server and the screenshot to the story about your product. 1: Emailing the big boss. Of course, you can tell people what your app is all about in the description, but it’s even better to show them. This is where App Store Optimization (ASO) really comes into play. All publishers and developers strive for getting featured in the App Store or on Google Play. In the first quarter of 2020, the total number of installs in the App Store and on Google Play was approximately 33.6 billion. Create an effective Public relation … From there, featuring on the main app will not be difficult. Standing out among so many apps is crucial. Your app’s product page is one of the most influential factors of app growth. This is also why it may be worthwhile to set enough time. The best way to figure out whether your app is intuitive for its users is to ask your users. Besides, if you want an update to get featured, then it must be really large-scale in terms of content.
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